This Local Company Is Redefining Farm Delivery
Field Goods in Athens is a farm-to-van-to-family operation started in 2011.
Photo Courtesy of Field Goods
Athens-based company Field Goods fulfills two purposes: it gives farmers a profitable and flexible channel for their produce, and it encourages consumers to try new, locally grown things. “It’s a win-win situation,” according to Donna Williams, who founded the farm-to-van-to-family operation back in 2011.
Field Goods works sort of like a multi-farm CSA. It purchases produce from approximately 80 different farmers and delivers to businesses and public drop-off points up to a two-and-a-half-hour radius from the company’s home base. Prices range from $16 for an individual, to $32 for a family of three to five, with options to frequently update your order size or temporarily put your subscription on hold. Besides vegetables and fruits, add-ons of such locally produced products as dairy, artisan bread, and fresh pasta are available, too.
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“It’s getting back to the good old days when the vegetable peddler would sell his wares,” Williams says. When designing the delivery model, she came at it from a customer’s point of view. Williams realized that the bags may contain some items people are unfamiliar with, so each includes recipe suggestions along with information on the farms where the goods are grown. The recipes don’t rely on bells and whistles, either. “We look for recipes that can be made in about 15 minutes with less than five ingredients, and even appeal to a 5-year-old.” And because Field Goods is subscription-based, Williams says its customers are committed to staying on a healthy diet.
Field Goods currently delivers to more than 500 area businesses and almost 200 public locations, such as libraries, cafes, and stores. A predecessor to the meal-kit delivery system made viral by media, this unique, locale-based company has seen a significant increase in customers throughout the Valley, especially over the past year, Williams says. “It’s a testimony to the mindset of the residents of the area that sustainability is so important to them.”