New Special Exhibit, Love For Sale: The Commercialization of the Counterculture


Jun 8, 2017 to Dec 31, 2017
10:00 AM until 07:00 PM

This event occurs daily, every 1 day(s).


This exhibit will examine the commercialization of the Counterculture.  Drawn from the extensive popular culture collection of author and collector Michael Stern, LOVE FOR SALE examines the pervasive influence of the Counterculture on American popular culture and commerce.

Using a 1970 suburban home as a backdrop, the exhibition shows how “peace, love, and free expression” became commonplace in living rooms, dining rooms, and children’s rooms across America and how the Counterculture was trivialized and marginalized in the process. Special sections of the exhibition feature everyday objects and uncommon artifacts of the commercialization of The Beatles, the commercial rise of drug culture, and the retail displays that helped create the hard sell.

A counter-culture of people who rejected consumerism and the conformity of “The Establishment” slowly took root in post-war America. By the early 1960s, Beat authors and folk musicians represented a growing, but still largely underground, movement. It wasn’t until the 1967 “Summer of Love” that the movement fully asserted itself in the public mind, as “hippies” danced, and called for “love, not war.” The Counterculture was now everywhere, and Madison Avenue embraced the slogans, motifs, and attitudes of the movement to sell cars, soft drinks, fashion, and lifestyles to Main Street. What had started as a turning away from consumerism became one of its biggest sales campaigns.

On display through December 31st, the special exhibit is included in the price of admission to the Main Exhibit, or just $5.00 to view it separately.


Special Exhibit Only $5.00


View map The Museum at Bethel Woods
200 Hurd Road
Bethel, NY

Additional Information





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