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Best Of

Newburgh Brewing Company

Map88 South Colden St.
Newburgh, NY 12550
  • Food & Drink
  • Fun
  • Beer Labels
  • Thing to Happen to Downtown Newburgh


With its unusual combination of super-duper purple, salmon, and mint, this beer graphic for Cream Ale is not just another pretty palette. “It has a bold American identity,” says its designer, Matt Bouloutian of Modern Good, who worked with Newburgh brewmaster/CEO Chris Basso and president/COO Paul Halayko to come up with the label. The purple alludes to a close neighbor of the brewery, George Washington’s headquarters, where the first military Badges of Merit were given out and later became known as the Purple Heart. The jaunty cow on the label is a fun reference to cream ale (though the beer is, of course, non-dairy). And if you look closely, you’ll see drawings of Newburgh, too.

Best of Hudson Valley History

2015 Editors' Pick — Best Beer Labels

2012 Editors' Pick — Best Thing to Happen to Downtown Newburgh

Additional Information:

Best of Hudson Valley Winners: 2012
County: Orange
Pick: Editors' Picks
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