The Evolution of Coffee

If you've never heard of third wave coffee, you should probably read this.


AdobeStock / mark_ka

1st Wave

Early to mid-20th century

• Coffee for mass-consumption

• Creating systems of cultivation and distribution

• Poor quality

Example: Folgers



2nd Wave

Mid to late-20th century

• Improved quality

• Introduction of espresso beverages

• Coffee shops emerge

• Streamlining and branding of operations

Example: Starbucks



3rd Wave

Late 20th century to present

• Focus on coffee as craft beverage

• Refined brewing techniques

• Individual farms, roasters, terroir

Example: Stumptown


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